Arch West, of Dallas, Texas, is credited with creating the iconic snack chip Doritos® after a family trip to San Diego in 1961.
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| Arch West, 1914 - 2011 |
According to West's daughter, Jana Hacker of Allen, Texas, her father was a Frito-Lay marketing executive when he pitched the idea for Doritos® after seeing fried tortilla chips in San Diego.
Hacker said the pitch received only a lukewarm response, but that market research supporting West's hunch eventually put the chips on store shelves.
West died last Tuesday at Presbyterian Hospital in Dallas. He was 97.
Doritos® are to be sprinkled over the grave of their creator during a graveside service later this week.
Obituary courtesy NBC
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